Design taste is just reps

People tell me I have “an eye” for design. What I actually have is a decade of making ugly things and slowly noticing why they were ugly.

Taste is a muscle

Taste feels innate because you only see the finished work, never the hundreds of discarded versions behind it. The gap between your taste and your skill is the work — and it closes with reps.

A quick exercise

Next time something looks “off,” don’t move on. Ask: is it spacing, contrast, or alignment? Nine times out of ten it’s one of those three.

More next month.